TRU - Innovation Starts Here | About Us
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About Us

We’re an award-winning digital consulting agency based in Toronto, Canada specializing in website design, web development, e-commerce, and data-backed SEO.

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Why We’re Here

Our journey began in 2012 driven by a desire to make a difference in the digital world with smart, data-packed decisions.

But our story starts before this. Our founder, Aly Hemraj, once working in the IT sector of a Canadian Government firm, encountered the cumbersome process of accessing the backend of a WordPress (WP) site through the cPanel. This led Aly to invite longtime friend, Mandeep Singh, to collaborate and develop an ingenious solution: File Manager. The success of filemanager within the WP open community sparked a demand for their expertise. Recognizing the opportunity to provide consulting services to developers and users alike, Aly and Mandeep established TRU. With their unique blend of technical prowess, innovative thinking, and a customer-centric approach, TRU quickly became known for delivering comprehensive solutions to address tailored IT issues.

What We’ve Done So Far

We continue to manage our business around the evolving needs of our clients. We do this to be at the forefront of change and deliver value; because value is what constituents demand.

At TRU, we are passionate about empowering businesses and organizations to reach their full potential. With our extensive expertise, proven track record, and commitment to excellence, we are confident that we can help you navigate the complexities of the digital world and achieve your goals.

1000+ Projects Completed

12+ Years in Operation

250+ Members of Staff

7 Countries Served

7+ Custom Products

13+ Software Badges

1000+ Projects Completed

Experience the TRU difference and embark on a transformative journey towards digital success. Let us be your trusted partner in driving innovation and realizing your vision.
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Who We Work With

From local nurseries based right here in Ontario, to global changemakers that invest in the influence of technological change.

We’ve been on the ground helping brands around the world recalibrate their web presence, create effective solutions for change, and make smarter marketing decisions.

It’s all about being there to offer tailored blueprints that connect our clients with their audience.

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Our Team

Aly Hemraj Tru Bio Image BW
Aly Hemraj

Chief Executive Officer

Aly Hemraj, the CEO and founding partner of Tru, is a leading force in global marketing. With a Master's in Information Systems Management and Business Administration, Aly has been pivotal in Tru's growth from a startup to a 250-strong global team.

Aly's expertise lies in digital transformation, firmly believing in its power to drive business growth. He champions consumer intelligence, ensuring Tru's clients, including Sobeys, Amazon, Staples, Kraft, and Spin Master, not only retain but expand their customer base.

As a results-driven leader, Aly blends creativity, technical proficiency, and business acumen. His strategic guidance has shaped Tru into a trusted partner, consistently delivering campaigns that set industry benchmarks.

Aly's legacy is one of innovation and success, emphasizing the fusion of consumer-centricity and innovation.

Mandeep Singh Tru Bio Image BW
Mandeep Singh

Chief Operating Officer (APAC)

A co-founder of Tru, Mandeep is a dynamic leader with over a decade of experience driving growth and innovation within the organization. From product development to enterprise-level applications, Mandeep is renowned for his innovative approach and steadfast dedication to addressing end-user needs through futuristic Software as a Service (SaaS) solutions. Today, Tru's SaaS tools boast a user base of over 20 million daily users.

Mandeep's expertise extends across diverse sectors, including blockchain, manufacturing, and retail commerce. Beyond his professional pursuits, Mandeep revels in exploring new destinations, immersing himself in different cultures, and making lasting memories with his family. Whether he's discovering exotic landscapes or simply enjoying quality time at home, Mandeep cherishes every moment spent with his loved ones.

Nicole Hemraj Tru Bio Image BW
Nicole Hemraj

Chief Strategy Officer

Nicole is a visionary leader with a relentless drive to revolutionize user experiences through the power of data-driven strategies. With over a decade of retail and media experience in marketing, e-commerce, customer engagement, and data strategy, Nicole embodies innovation at its core. Her passion lies in uncovering the nexus between technology, consumer behaviour, and personalized content, crafting experiences that drive performance.

Nicole's journey is marked by a commitment to continual growth and mastery. Armed with several certifications and extensive training in data science and enterprise data management, she remains at the forefront of industry trends, shaping the future of strategizing with her expertise.

Beyond her professional accolades, Nicole is also a dedicated "boy mom" who enjoys spending time with family and friends.

Yogesh Jindal Tru Bio Image BW
Yogesh Jindal

Chief Staff Officer

Yogesh Jindal is the Chief of Staff at Tru, responsible for overseeing the organization's global operations with an expert hand. With his extensive experience in operations management and strategic planning, he plays a critical role in driving the company's success.

His talent for bringing together diverse stakeholders and aligning efforts towards shared goals greatly benefits the organization, making him an essential cornerstone of the Tru team.

Beyond his role as an operational mastermind, Yogesh is also an avid cricket fan. He showcases tactical brilliance and determination on the cricket field.

Chandan Thakur Tru Bio Image BW
Chandan Thakur

Chief Administrative Officer

Chandan Thakur, our Chief Administrative Officer, is the driving force behind Tru's ability to attract and cultivate the industry's brightest minds. As employees' primary point of contact, Chandan assists and manages their inquiries promptly and professionally.

His initiatives have facilitated smooth transitions of work, resources, and projects, ensuring seamless administrative operations within the organization.

Chandan exudes confidence and a sense of purpose that is hard to miss. Whether he's engaged in discussions or pursuing his passion for reading books, his intellect and charisma shine through.

Gerry Arnoth Tru Bio Image BW
Gerry Arnoth

Chief Operating Officer

Gerry is a dynamic industry leader with over two decades of experience driving digital transformation across diverse organizations, from startups to enterprise-level ventures. He is known for his innovative mindset and relentless drive for productivity enhancement, consistently delivering exceptional results in agencies, products, platforms, cloud SaaS and PaaS models.

Gerry has collaborated with renowned brands such as Nissan, PepsiCo, and Takeda throughout his career, spearheading transformative initiatives that optimize operations and drive growth. His expertise spans a wide range of verticals, including pharmaceuticals, automotive, consumer packaged goods, and more.

Beyond his professional pursuits, Gerry finds solace and adventure on the open road, embracing the freedom of the ride on his motorcycle. He is also deeply passionate about health and fitness, frequently immersing himself in activities that nourish both his body and mind, and connecting with like-minded individuals in his community.

Dhruv Dhanda Tru Bio Image BW
Dhruv Dhanda

Chief Marketing Officer

With a diverse background spanning from brand management to customer success leadership, and now as our Chief Marketing Officer (CMO), Dhruv embodies strategic acumen and a steadfast commitment to delivering tangible outcomes.

His philosophy is simple yet profound: incremental progress is not enough; true success lies in embracing radical digital transformation. This guiding principle fuels his leadership, propelling our organization towards innovative solutions and sustainable growth. With a balanced blend of vision, determination, and a drive for continuous improvement, Dhruv inspires our team to exceed expectations and drive impactful change in an ever-evolving business landscape.

Outside the boardroom, his passions reflect his dynamic nature. Whether he's delving into the art of acting, engaging in competitive sports, or experimenting with culinary creations in the kitchen, he approaches every pursuit with vigour and creativity.

Varinder Tru Bio Image BW
Varinder Singh

Chief Digital Officer

Varinder Singh, our prospective Chief Digital Officer, is a dedicated leader with a passion for digital innovation. With over a decade of experience driving digital growth and innovation at Tru, Varinder has established himself as a dynamic force in the industry.

He stays abreast of progressive technologies such as artificial intelligence (AI), data analytics, and cloud computing, leveraging them to propel Tru's digital initiatives forward.

Varinder isn't just immersed in digital transformation; he's also committed to his personal wellness. Whether he's strategizing for innovation or hitting the gym, he values fostering a balanced lifestyle where staying fit is just as important as driving digital excellence.

Kimberley Carrera Tru Bio Image BW
Kimberley Carrera

Chief Revenue Officer

Kimberley is a dynamic and results-driven leader with over 15 years of experience shaping high-performing business development teams globally. Kimberley is recognized for her unique blend of creativity, data-driven insights, and empathetic leadership. She has a proven track record of delivering growth strategies aligned with performance and long-term business goals.

Her strategic acumen consistently drives the development of multi-year partnerships with Fortune 500 brands worldwide. Noteworthy among these collaborations are prominent enterprise organizations including Rogers, Irving Oil, McDonald’s, Scotiabank, LVMH, Luxottica Group, Air Canada, KLM, Telus, ADT, and others. Kimberley's leadership transcends industry norms, creating a culture of empowerment, accountability, candidness, and fun. When not working, Kimberley is jet-setting across the globe, experiencing the world one flight at a time. She finds joy in cooking and ensuring her assistant, Reese the cockapoo, clinches the coveted Employee of the Month spot.

George Panopoulos Tru Bio Image BW
George Panopoulos

Vice President, Client Partner

George is a seasoned strategist with over 25 years of experience in technology, business innovation, and e-commerce. He advises senior leaders among the world’s most admired companies and organizations and has deep experience in both leading and expanding client e-commerce initiatives, product innovation, optimizing operational efficiencies, driving profitable agency revenue growth, and working in an integrated business environment. 

 An endless passion for creating measurable business results has given him work with admirable and diverse clients such as: Shopify, Harley-Davidson, Diageo, McCormick’s, TELUS, Wall Street Journal and Mars/Wrigley. George is a trustworthy, collaborative, empathetic and inspirational leader who effectively influences across all levels of a team.

 When he's not leading world-class clients on critical initiatives, George is found working out at the gym, in his garage rebuilding vintage motorcycles, or competing in weekend BBQ competitions. He lives in Trinity-Bellwood's with his wife, two teenage boys and their 4yr old Dachshund.

Yoga Sukma Desa Tru Bio Image BW
Yoga Sukma Desa

Chief Experience Officer

Yoga is an esteemed leader in our agency, serving as our Chief Experience Officer with a wealth of experience spanning over 12 years in the design industry. Starting from humble beginnings as our sole designer, Yoga has seamlessly transitioned into a pivotal role where his vision and expertise drive the success of our projects.

Before assuming his current position, Yoga honed his craft and leadership skills by managing various projects, including notable stints for CIMB Niaga, Djarum, and Medco Group. During his tenure, he spearheaded numerous initiatives that reshaped client experiences and elevated brand perceptions.

Yoga's approach to design goes beyond aesthetics; he understands the intrinsic connection between design and brand persona, using this insight to redefine growth paths for businesses. His ability to captivate clients with innovative designs has been instrumental in establishing our agency as a leader in the industry.

Outside of the workplace, Yoga finds inspiration in exploring the great outdoors. Whether he's cruising on his motorcycle, soaking in the scenic beauty of winding roads, or pedalling through nature's trails on his bike, he embraces adventure with zeal. At home, he shares his space with his beloved feline companions, finding solace and companionship in their presence.

Devanshu Goyal Tru Bio Image BW
Devanshu Goyal

Chief Technology Officer

With a visionary approach and a relentless pursuit of technological excellence, Devanshu stands as our Chief Technology Officer. A trailblazer in the realm of digital innovation, he brings a wealth of expertise in developing and implementing cutting-edge services such as artificial intelligence and machine learning, propelling our business growth to new heights.

Devanshu's proficiency extends beyond conventional boundaries, encompassing cloud computing, technical risk management, and ensuring the scalability and reliability of our technology solutions. With a strong background in IT infrastructure and emerging technologies, he navigates complex technical landscapes with ease, ensuring our systems remain at the forefront of industry standards.

Outside of his role, Devanshu finds solace and inspiration in the world of cricket, where he either takes to the field or passionately follows the sport. Additionally, his love for science fiction fuels his imagination as he embarks on adventures through the pages of his favorite books.

Anekant Jain Tru Bio Image BW
Anekant Jain

Chief Data Officer

Anekant is a digital marketing and data analytics specialist, celebrated for his knack for turning data into successful strategies. With over a decade of experience, he excels at crafting innovative approaches that drive business success.

Anekant is known for his collaborative leadership style, fostering innovation and teamwork within his teams. He thrives on mentoring aspiring marketers, sharing his knowledge and passion for the industry. With his blend of analytical finesse, adventurous spirit, and collaborative leadership, Anekant continues to push boundaries in digital marketing and data analytics, inspiring innovation and success at every turn.

Beyond his professional achievements, Anekant is a multifaceted individual with diverse interests. When he's not decoding data, he finds joy in gaming on his PlayStation, especially FIFA, and embarking on adventurous mountain explorations. Fueling his thrill-seeking spirit, he embraces adrenaline-pumping activities like bungee jumping and paragliding.

What We Value

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You Talk, We Listen

As a digital transformation agency, we strive to understand our client’s business goals, first. Then, all decisions are made with those goals in mind. Developing a shiny new digital space is redundant if it doesn’t help you reach your goals.

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Integrity at Our Core

We operate with a transparent and honest approach to delivery. We will never try to upsell a solution for the purpose of driving revenues; rather, we will make every effort to ensure we provide solutions that meet the needs of your business.

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Quality as Standard

Each project is a new opportunity to prove our commitment to delivering the best in class. We continue in our endeavours to develop instrumental and innovative digital solutions through tailored modules of work.

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Delivered On Time

We know your deadlines are essential; so, we coordinate realistic timelines (for both you and us) and stick to them. We provide open communication to share all goal-orientated updates as the project progresses.


Where You Fit In

We believe in growth. But that can’t happen without you.

If you’re passionate about digital craft, have a sense of humor, and want to be a part of an international team, we’ll have a place for you. From the tech geeks in IT to the creative minds in marketing and from the artistic directors in graphic design to the people who run our engines in project management. Our TRU team is a family that comes together to make a TRU difference.