Holiday Marketing Playbook 2024: Retail Strategies for Success | TRU
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Winning Holiday Strategies

1 mins read
1 mins read

Table of contents

    Here's what you can expect:

    • Harnessing AI & Personalization:

      Learn how to use AI to deliver personalized shopping experiences, increasing customer satisfaction and retention.

    • Leveraging Mobile Shopping Trends:

      With 80% of holiday shoppers using mobile devices, this section provides strategies to optimize mobile platforms for a seamless experience.

    • Driving Engagement with Social Commerce:

      Discover how to turn 81% of social media-influenced consumers into loyal buyers through effective social commerce strategies.

    • Sustainability in Holiday Shopping:

      Tap into the growing demand for eco-friendly practices—90% of Gen Z shoppers prioritize sustainability.

    • Omni-Channel Retailing:

      Learn how to integrate online, mobile, and in-store channels to boost customer satisfaction by 45%.

    • Digitization in Action:

      See how brands are revolutionizing customer experiences this season with innovative examples like Spotify’s Blend feature for personalized playlists and Amazon’s AI-driven product recommendations.

    This guide also includes success stories, future trends, and practical tips to build loyalty and craft holiday campaigns that resonate with today's purpose-driven, digital-first consumers.

    Download the playbook now to get simple, effective strategies to make your holiday retailing a success!