6 Benefits of Using Low-Code Platforms for Marketing in 2024

The digital world is expanding, with countless ecommerce businesses rising each day. Low code platform development is a fresh force gaining momentum. It is set to revolutionize the digital market with its user-friendliness.

Low-code platforms are addressing key challenges, such as

• Long waiting times

• Low resolutions

• The need for more information

According to Gartner, by the end of 2024, low-code platforms are set to make up 65% of apps.

Low-code development empowers developers to create smart applications. These apps come with features like drag-and-drop development, simplifying the traditional method. Compared to hand coding, low-code platforms are inclusive, making app development more straightforward.

With low-code platforms, retail businesses can:

• Enhance flexibility to give their developers a new way to add custom coding

• Save time and costs with a shorter development cycle with pre-configured components

• Foster a collaborative development environment

Low-code application development platforms (LCAPs) automate app development lifecycles. This makes it easier for users without a technical background to develop apps. Personalized marketing with a low-code platform comes with exciting features. These features charge the entire development process, easing the app development journey. Sounds exciting, right?

Through a model-driven low-code development approach, one can visualize app functioning in real-time. Even when it is being developed and later deployed with a simple click. Incorporating drag-and-drop functionality with an intuitive UI boosts the productivity of low-code developers.

Benefits for Businesses:

• Use your team's existing skills to create and deliver low-code platforms

• Allow all departments to build apps, regardless of their technical background

• Save money by developing different types of solutions

• Work better as a team and make informed decisions across departments

• Let your skilled developers focus on bigger, more complex tasks

Skilled developers can customize and extend components of a low-code platform. With pre-configured modules, templates, & connectors, your developers can build cross-platform applications.

Benefits for Businesses:

• Speed up your coding with low-code development

• Use pre-tested reusable elements that are secure, so you don't have to worry about bugs

• Make sure your platforms are consistent and can scale as you grow

• Add new features; it's easy and quick to do

Visual elements define low-code platforms, promoting a common understanding among team members. It allows them to use built-in tools like,

• Feedback loops

• Revision tracking

• User stories

Benefits for Businesses

• Break the barriers between business and IT departments and promote better communication

• Reduce the need for rework and improve efficiency with a low-code platform

Holistic low-code platforms incorporate agile development practices and DevOps tools. This means you can master personalized marketing with low-code apps. They also structure the process from ideation to operations.

Benefits for Businesses

• Make your software development process is smooth through each phase -

• -ideation, development, testing, deployment, and operations.

• Speed up all phases for quicker results using abstraction with low code development.

• Allow your teams to work with independence towards a sole retail goal.

Using a cloud-based low-code platform can help achieve flexibility and continuous delivery support. It can also benefit scalability on demand, both at runtime and development time. In today's ever-evolving business world, keeping up with customers' ever-changing demands is important. Low-code developers deploy new applications and improve existing ones to fulfil these demands.

Benefits for Businesses

• Provide solutions that are easy to maintain and scalable on cloud-native architecture.

• Use low-code platforms and enable quick updates as needed.

• Provide end-users with ongoing enhancements through engaging website development solutions. Ensure the addition of conversational or immersive experiences.

• To navigate disruptions, be agile—quick to adapt and respond. Keep your organization flexible and responsive.

Integrating data from different sources is necessary for personalized marketing via low-code platforms. With the right data tools, retailers can build using pre-configured APIs.

Benefits for Businesses

• Your low-code developers can recover more than 20% of their time.

• Distribute data throughout various projects and teams.

• Boost the development of reusable components and microservices by tapping into enterprise data.

Take a look at these top low-code development platforms used to increase productivity;

This low-code platform provides developers a convenient and efficient way to create applications. With its interface full of features, developers build apps without spending time coding. OutSystems offers visual development, automated code generation, and one-click deployment. Its AI help further accelerates development cycles. The platform integrates with various systems and databases. OutSystems prioritizes security and compliance standards.

Airtable is a powerful tool to create customized apps by leveraging shared data. This streamlines workflows and enhances collaboration and productivity among team members. Its interface supports flexible views like grids, calendars, and galleries. Airtable automates processes with triggers and scripting. Teams can sync data from other sources. Real-time updates ensure information stays current.

This platform offers low-code development tools with drag-and-drop functionality. These tools also come with various pre-built templates and integrations. Quickbase provides access to a community of experts with continued guidance and support. Its automation and reporting features boost efficiency. The platform integrates with popular cloud services. Quickbase adheres to stringent security protocols. It offers scalable solutions for businesses.

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The eTail Asia 2024 event in Sentosa, Singapore, was a big hit for Tru and the retail industry. It was an annual conference and exhibition. Attendees included global retail solution providers for insights and networking.

The event covered topics like operations, marketing, and data analytics. A key discussion focused on low-code platforms for retail marketing.

Experts in low-code development shared their knowledge at eTail Asia 2024:

• Jo Hall is the Chief Commercial Officer at Toys "R" Us Asia. She explained how low-code improved marketing workflows.

• Kay Chow is Twelve Cupcakes' Marketing & Leasing Head. She highlighted its use in personalizing customer experiences.

• Mark Sage is VP of Loyalty & Member Experience at DFS. He discussed the key role of low-code in their loyalty program.

The main takeaway? Low-code cuts reliance on traditional coding. This lets marketers quickly adapt strategies for better engagement and loyalty.

eTail Asia 2024's lessons show low-code's growing importance in retail marketing. It's key to adapting to the industry's changes.

"The low-code/ no-code discussion at eTail was spectacular for Tru. It introduced us to new technologies that could transform the retail industry. Now, with low-code and no-code platforms, we can automate complex tasks and easily analyze data. This boosts our confidence in the future. We see the potential to leave outdated systems behind and improve our efficiency with modern tools. Embracing these innovative solutions promises to revolutionize our customer experiences altogether."

-Dhruv Dhanda, Chief Marketing Officer at Tru