The podcasting world is evolving rapidly, and one of the most significant catalysts for this evolution is YouTube. With a 4.95 billion monthly active user base, YouTube is rapidly becoming the platform of choice for podcasters seeking to broaden their audience.
The reasons behind this new trend are multifaceted and compelling. This article will discuss the recent data and opinions of people podcasting on YouTube, using insights from the YouTube Podcasting 101 event and related resources.
Why Put a Podcast on YouTube?
YouTube is one of the most popular platforms for podcasts, with a vast global audience of over 2 billion active users.
According to a survey published last fall, 28% of podcast consumers now do so on YouTube most frequently, compared to 15% who use Spotify and 12% who use Apple Podcasts. Those results were the reverse of five years ago when 29% of consumers used Apple Podcasts and just 15% preferred YouTube.
BUT WHY?
Podcasts on YouTube help creators expand their reach and build their community while providing monetization opportunities. This surge is driven by the platform’s robust analytics, monetization options, and unique engagement opportunities.
Nearly a third (31%) of weekly podcast consumers who started a new podcast in the last six months began their latest listening experience on YouTube. Moreover, a staggering 84% of monthly podcast listeners from Generation Z have discovered podcasts via YouTube.
What is YouTube Podcasting 101?
YouTube Podcasting 101 took place on June 21st, featuring key speakers Stephanie Chan, Strategic Partner Manager for Podcasts, and Emma Sweet, Global Product Activation Manager for Music & Podcasts at YouTube.
The best part? It wasn't just a lecture. Attendees got to dive into the nitty-gritty of podcast best practices and even picked the brains of these YouTube gurus during live Q&A sessions.
Latest Scoop from YouTube Podcasting 101
YouTube- Where New Listeners Come to Discover Podcasts
Podcasting, traditionally an audio-only medium, has transformed into a versatile format that now includes video podcasts, especially on platforms like YouTube. The YouTube Podcasting 101 event highlighted how adding visual elements can enhance storytelling. Podcasting has evolved from simple audio recordings to a dynamic blend of audio and visual elements.
This shift brings the question: Is YouTube the best way to boost your business presence, or is it just another way to stay online?
Well, statistics show that global viewers watch more than 1 billion hours of YouTube content on TV every day. Among Gen Z, a significant percentage discover their favourite podcasts on YouTube. This indicates a shift in how new listeners are finding and engaging with podcast content.
Tap Into YouTube's Suite of Monetization Solutions
Podcasting on YouTube offers a wealth of ways to monetize content. From traditional ad revenue and sponsorships to interactive features like Super Chats during live streams, channel memberships, and merchandise sales, creators have various avenues to generate income. This diversity helps ensure financial stability and supports ongoing content quality.
Businesses increasingly leverage YouTube podcasts to enhance visibility and revenue. Simultaneously, individual creators produce engaging content, such as crime documentaries, to monetize their efforts.
This dual approach prompts a critical question: What do viewers think about using YouTube for monetary gain? Is it ethical or merely a natural progression of digital content creation?
YouTube's Search And Discovery Systems Can Bring New Audiences More Easily To Your Content
YouTube offers robust analytics tools that provide podcasters with crucial insights into their audience demographics, viewing behaviours, and engagement metrics. This data-driven approach empowers creators to refine their content, optimize upload schedules, and craft targeted marketing strategies. These efforts are instrumental in driving growth and expanding audience reach.
At the event, it was emphasized that YouTube provides distinct advantages over traditional platforms. Unlike traditional podcasting, which often requires costly marketing efforts and has limited accessibility to viewers, YouTube leverages its algorithm to enhance engagement and facilitate broader audience reach. This strategic use of algorithms enables podcasts to connect with larger and more diverse audiences, fostering increased visibility and engagement.
Altogether, YouTube podcasts increase brand awareness, showcase products, and establish thought leadership in the industry. These podcasts also serve as powerful tools for educating customers, generating leads, and forming a strong emotional connection.
Tru specializes in helping you make the most of YouTube for effective content marketing solutions. With its heavy user base, YouTube is a vital platform for expanding your audience and maximizing your earnings. As a leading digital transformation solutions provider, we offer a complete range of content solutions, from video production to social media management, all aimed at boosting your brand's visibility and engagement.