Content Marketing
They Say Content is King for a Reason
Content marketing is one of the many ways of branching out to your audience by way of a carefully strategized course of content production for your website.
More specifically, it refers to the development and distribution of relevant content - whether that’s imagery, videos, or copy - to your target audience. The goal is to attract specific users and establish trust and recall that ultimately leads to increased brand awareness, customer loyalty, and sales. It's popular because it doesn’t require bidding or cost-per-click advertising while providing opportunities for you to connect with your audience in a more meaningful way. By providing helpful information, entertainment, or inspiration, you can position yourself as an expert in your industry and build trust with your customers.
Impact the Way Your Users Engage
Every day, over 7 million pieces of content are uploaded onto a website. But, content marketing is more than developing lots of informative content and bolstering the pages on your website to intercept Google traffic.
While it’s a strong strategy for that, it’s all about allowing your users to have exceptional experiences with copy, images, and videos to keep them glued to their screens and in your digital domain.
- Build a new level of sharability
- Amplify your current conversion rate
- Grow your brand awareness
- Increase the time spent on your website
- Escalate pages visited numbers
- Upgrade your bounce rate
- Develop your brand recall
- Expand content engagement rates
- Improve your brand trust
There’s an expanse of tools all dedicated to helping brands revamp the way they communicate with their audience, and we can show you how. From Semrush to Google Trends and beyond.
Leverage Powerful Marketing Tools For Higher, Everything
At TRU, we believe a carefully planned content marketing strategy can be one of the strongest drivers for getting your brand from right here all the way to your marketing goals.
What makes us different is that we’re also an end-to-end digital services provider. Meaning we work across the full spectrum of online marketing and outreach campaigns. We’ll work with you to deliver a content marketing strategy that not only works for you but works for your website, your audience, your advertising, your emails, your stakeholders, your conversions, and more. All in four steps.
Strategy
We’ll explore your goals and current strategies to find solutions that align with your business objectives and target audience with an audit that leads to an effective plan.
Development
Our skilled researchers, writers, and designers will create content that reflects your brand, resonates with your audience, and aligns with the content strategy.
Distribution
It’s important to get your content in front of your audience; we’ll do this for you by using distribution channels such as your website, social media, email, and other online platforms.
Reporting
Once the content is up, it’s time to grow based on how users interact with it. We’ll present regular performance updates that help us create an effective and flexible content strategy.
To see your audience learning, growing, and engaging with your content, get in contact with TRU; after all, content is the fuel for your lead generation engine.
Schedule a callIn Content Marketing, We Trust; and So Do Our Clients
Empire Co
With the merge of two corporate websites, Empire Co engaged with TRU to help complete a content audit and re-production of their copy. In just 6 months, hundreds of pages were successfully merged and launched for their users.
Hiputee
Throughout our strong and ongoing relationship, one of our pillars has been to aid the brand in the re-development of optimized content. Since starting this project in 2020, we’re continuously seeing higher conversions with Hiputee.
Unionville College
From February 2021 to May that same year, we assisted UC’s website rebrand by re-architecting the content structure, optimizing all of their existing copy for their target audience, and translating from English to French and Chinese.
The Avion Collection
After conducting content audits for The Avion Collection in Nov 2022, we successfully produced and delivered a high-stakes copy deck to achieve a higher rate of engagement and conversion within just one month.
Content development is an art requiring commitment; it teaches, it markets, and it attracts. Talk to a content marketing specialist at TRU to see where it leads you.
Talk to an Expert
