SEO & Organic Marketing
Increase Your Brand’s Digital Authority
SEO - search engine optimization - is your strategy to gain new organic users. In other words, you rank higher for users to click, navigate, learn, and buy.
It is a form of organic marketing automation that leverages core practices and strategies of website development to achieve higher levels of traffic in a search engine. Using a team of seasoned optimizers in the three pillars of SEO creates a snowball-come-avalanche in white-hat practices that takes your digital presence to the next level.
To kickstart your website’s journey into organic lead generation with SEO-founded momentum into the Google Algorithm, contact our webmasters at TRU.
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Connect To Audiences With On-Page SEO
On-page SEO is everything your user will consume and engage with on your site. From written copy to videos, GIFs, images and any buttons you may add, too. There are many parts of on-page SEO that affect the way the search engine values your website for indexing and the way your site users will engage with your content.
- Information Architecture
- Keyword Integration
- Word Count Optimization
- Content Types
- Internal Linking Strategies
- Heading Breakdowns
- Readability Audits
- Alternative Content Usage
Increase Ranking With Technical SEO
Your technical SEO is the backbone to allowing the search engine crawl bots to access the largest portion of your site. This enables the algorithm to understand and rank your website in accordance with specific search terms. So, when you enter any of the best practices of technical SEO into your website’s HTML, you’re increasing your searchability.
- Alt Text Development
- Aria Labelling
- H-Tagging
- Mobile Optimizations
- URL Sanitation
- Image Specifications
- HTTPS Certification
Cast A Wide Net With Off-Page SEO
Off-page SEO is one of the most powerful ways to interact with your target audiences where they pre-exist. For example, on Facebook, LinkedIn, Instagram, or TikTok. It also provides the chance for your users to access your website via links (called backlinks) to learn more about you, your brand and your products/services.
- Backlink Profiles
- Meta Titles
- Meta Descriptions
- DTC Emails
- Social Media Outreach
Enhance Your TRU Organic Opportunity with SEO
At TRU, our in-house marketing, research, analytics, and content teams have first-hand experience in the evolutions of SEO as each algorithmic update has influenced the digital ecosystem.
From the differences in the way keywords are identified and implemented to the introduction of schema-based HTML markup that provides the Google Algorithm an enhanced understanding of your content. We’ll help you rank better, access new markets, generate converting landing pages, and run past the finish line for your business's goals and aspirations.
We understand every business is unique. That’s why we’ll always perform an SEO audit to understand where your website stands. This will be in addition to learning more about you and your target audience to help inform a customized strategy.
You’ll never feel alone with TRU’s team of SEO experts; we also provide tailored training and advice classes to all our clients who wish to bring organic marketing activation to their internally-driven campaigns.
To find out how SEO can help your website thrive, contact TRU, today. We’ll begin with an audit that identifies your quick wins and larger opportunities.
Contact the TeamSee Our Previous SEO-Led Successes
Sobeys
Despite starting their journey in 2021, Sobeys’ SEO-led campaigns are an ongoing success, driving traffic to promoted landing pages and boosting store sales.
The Beer Store
Working closely with TBS, we provide up-to-date guidance on the Google Algorithm and keyword research to help drive the next on-page SEO project.
Ontario Teachers’ Pension Plan
Starting in February 2021, our teams coordinated a website renewal strategy, bringing SEO to the forefront of the brand’s architecture for better indexing.
Unionville College
With a tight timeline according to the academic year, TRU worked with UC to rebrand and optimize their website to bring new leads and effectively convert.
On-page SEO, off-page SEO, and technical SEO all intertwine to create a strategy that snowballs into a self-sufficient, traffic-driving machine. Find out how.
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