Pay-Per-Click (PPC) Advertising

Leads, Sales, and Success Are Just a Click Away

Create an ad, target specific keywords, reach your audience, and get leads with PPC advertising on your search engine, whether it’s Google or Bing.

Google Ads is the leading PPC platform, with over 3.5 billion searches per day. To reach the people making these searches, you need an effective PPC ads campaign targeted to your audience on a demographic, geographic, and search-based level. Bid for search terms and keywords to appear at the top and in the middle of the search engine results page. The best part is only paying for clicks, not for how long or where the ad is running.

To learn more about fixing your position at the top of the search results, contact a member of our advertising team, today.

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Turn Clicks into Customers

With Google Ads, you could see an average click-through rate (CTR) of 3.17% for search ads and 0.46% for display ads. Moreover, retargeting ads have 10 times the CTR than regular display ads and can increase conversion rates by up to 147%!

It just takes an effective strategy…

Keyword Research

Every keyword (search term) has a role to play; it affects your cost-per-click, your potential reach, the obtention of targeted traffic, and more. It's vital you research effective keywords and negative keywords to find the highest conversion intent.

Refined Ad Groups

PPC ad campaigns rarely focus on one product, service, or page on your site. Develop highly targeted campaigns and strategies for each of your ad groups to ensure you have relevant ads leading to click-throughs and conversions.

User Targeting

From the specific location, and the devices they use to the exact gender, age, hobbies, and more. Google Ads has the highest level of user targeting for you to make sure you’re accessing your target audience, maximizing your ad spend, and improving your ROI.

Ad Copy Optimization

PPC campaigns are only as effective as the directional copy you use. Without a call-to-action (CTA) or intensely suspenseful introduction, you won’t have the power to engage. Highlight your proposition, speak to your audience, and encourage action.

User Journey Mapping

Don’t pay for clicks only to lose them when they land on your site. Even with the most effective PPC campaign, you need your website to convert. Increase your ROI by crafting an effective user journey that tells a story and lets them convert.

Campaign Monitoring

Whether weekly or monthly, listen to the data for a nimble approach to adjust the way you target your audience. A high CTR but low conversion rate may indicate a successful PPC campaign but an ineffective website landing page.

Retargeting Campaigns

Access 10 times the CTR and retarget your traffic. If they didn’t click the first time, learn and adapt Google Ads. If they clicked but didn’t engage, learn and adapt your user journey. If they abandoned their cart, give them new incentives to complete the action.

Adaptive Adjustments

With data listening, you ensure refined ad groups remain relevant and maximize investment potential. Whether it’s changing keywords, adjusting the bidding structure, rewriting ad copy, targeting new users, or pausing underperforming ads. Stay fluid.

As a certified Google Ads Partner, we’re highly qualified to take the next leap for your business, help you increase your ROI, and keep traffic clicking through.

Google Ads

Your Certified Google Ads Partner

When you reach out to TRU, you’re not just outsourcing your PPC advertising strategy. You’re integrating an experienced team of Google Ads-certified members into your business to see the successes of an unrivalled campaign.

Our clients see an average 400% increase in the number of clicks they obtain from the search engine results page because of fully adaptive PPC ad campaigns run by full-time service leaders. It’s our job to help you utilize one of the most powerful engines with a profitable method of reach where you only pay when it’s worked.

But it’s never cut and paste. We understand every business is unique and your business is no exception. Your PPC campaign needs a bespoke plan to magnify its potential for your brand, your location, your target audience, your products, your services, your value, and so much more.

Tailored strategy
Highly-refined audience segments
Website audit
Expert project managers
Regular reporting
Adaptive approach
A/B testing

A PPC advertising campaign is your quick response tactic to gaining initial traffic metrics that improve page rankings. It should be used in tandem with other organic marketing strategies such as search engine optimization so your pages can continue to be powerful converting funnels even when you’ve stopped driving PPC traffic to them. Your growth shouldn’t stop just because your PPC ads have, and that’s why we’re a leading industry partner.

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Access new leads, watch your business rise above your competitors, and only pay for the successes with potent PPC campaigns led by TRU partners.

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Experience the Power of Data-Driven PPC Advertising

Sheridan Nurseries

In 2021, we took just 30 days to strategize and activate a successful and ongoing Google Ads campaign.

The Beer Store

Over 45 days, TRU helped The Beer Store create a campaign to increase its website conversions and app downloads.

Drinkrunnr

Since August of last year, we’ve brought down Drinkrunnr’s CPA across various geographical regions.

Hiputee

For 2 years, TRU has been helping Hiputee deliver personalized ad experiences via targeted keywords to increase sales conversions.

Your campaign should be a tailored fit that masters the results page; to access a new chapter with high impressions and clicks, talk to an expert.

Talk to an Expert