Amazon Advertising Services | TRU

Amazon Advertising

Take the Top Spot in the Leading E-Commerce Platform

Amazon has the market share of e-commerce, providing brands the opportunity to access global custom. Amazon Ads takes it further, by promoting those brands.

Amazon Ads is a service offering businesses to promote either themselves as a brand or their individual products through the Amazon Marketplace platform along with other Amazon-owned platforms. They can be purchased in three main formats: Sponsored Products, Sponsored Brands, and Sponsored Display. This service is a powerful tool for Amazon-based brands looking to significantly increase visibility and sales.

Blue Gradient

For amplified visibility, clicks, engagement, and sales on the world’s largest e-commerce site, contact us to strategize, implement, monitor, and optimize.

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The Always-On Digital Storefront

Amazon Ads provides brands with the tools needed to implement and benefit from a holistic e-commerce strategy. This involves three key sponsorship models that use a pay-per-click (PPC) foundation.

This means you set your budget, you consider your goals, you research marketplace keywords, you bid on your keywords, and you track your key performance indicators (KPIs).

Sponsored Products
Create a listing for an individual product you want to promote on Amazon. You could increase your impressions by 55x and increase your single-unit sales by up to 93x in the first year.
Sponsored Brands
Elevate your brand presence by targeting specific shopping results and showcasing your brand with creative ads. You could see a 108% increase in click-throughs compared to using Sponsored Products, alone.
Sponsored Display
Whether your audience is on Amazon or elsewhere, you can use a CPC solution to get in front of them. Customize your audience and ads to showcase your brand and products for twice the impressions and 15% higher YoY sales.
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Your Brand, Their World, Our Experts

No advertising solution matches the last. Whether that's from business-to-business or campaign-to-campaign. Your Amazon Ads solution needs to be a data-driven and tailored approach to ensure you maximize the performance of every costed click your target audience makes.

 

At TRU, our advertising team will help you optimize your Amazon Ads performance and make the most out of a service that can make a true impact on your business goals. We do this with our tri-phased approach:

Preparation
This is the most crucial stage to ensure you’re enhancing your business prospects with Amazon. With preparation comes success. So, we’ll always conduct relevant brand research, keyword identification, persona development, audience segmentation, and listing optimization tasks before your Amazon Ads campaign launches.
Utilization
The hard work doesn’t end when we click “Launch Campaign”. Amazon Ads provides active and ongoing insights into the performance of your campaign alongside additional targeting options. It’s vital to make adjustments where necessary for interest or behavioural targeting to find a solution that resonated with your audience and translates into conversions.
Monitoring
The future of your brand rests in the data you collected in the last campaign you ran. At TRU, we collect and report data at a rate tailored to you to help direct your next great step. You’ll know your spend, impressions, clicks, CPC, CTR, sales, orders, advertising cost of sales (ACOS), return-on-ad-spend (ROAS), new-to-brand (NTB) orders, percentage of orders (NTB), and more.
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Blue Gradient

To increase your visibility on Amazon Marketplace and target your advertising effectively, you’ll need to talk to a certified Amazon Ads provider.

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The TRU Amazon Ads Solution

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Hiputee

Starting in 2019, TRU has been helping Hiputee increase its user acquisition and conversion rates through the Amazon platform.

Gain your competitive advantage on the world’s leading e-commerce platform and have the experts direct the right ads to the right audience.
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Content Marketing

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Information Architecture

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PPC Advertising

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