Social Media Marketing

Engage, Inspire, and Convert With Social Media

Join the masses; use the social platforms where the conversations happen, build your brand a presence, and tap into a global audience of potential customers.

Social media marketing is your way of organically communicating, sharing, and joining in with your target audience. Promote your brand, your services, or your products just by talking about them; attracting your audience to a conversation rather than a sales funnel. It involves creating and sharing content, engaging with users, having relationships with followers, finding influencers, utilizing affiliate schemes, managing your brand, driving traffic, and converting leads in the long game.

Explore brand reach on the most effective platforms for growth around the world. From the largest with Facebook to the newest with TikTok; you socials start now.

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Creating Connections That Amplify Your Business

Over 4.74 billion people around the world are active on at least one social media platform, increasing by almost 5% each year. That’s over 4.74 billion people that can be reached with an effective omni-channel social media marketing strategy.

Reach, engagement, conversions. We all want it. But it takes a specialized strategy tailored to your brand, your audience, your platforms, your location, your products, and your services.

Content Calendars

Create tailored schedules that outline which content pieces will be posted where, when, and how.

Influencer Marketing

Develop relationships with social media influencers to promote your brand, products, and services to their mass audiences.

Affiliate Marketing

Provide links to social media users who can make commission off sales when they promote your products and services.

Brand Management

Shape your brand’s reputation into a positive image with consistency, communication, and effective management.

Creative Production

Craft and edit images, graphics, GIFs, forms, polls, videos, stories, reels, and so much more.

Micro-Copywriting

Keep your followers captivated by giving them snackable snippets of copy with a strong call-to-action!

Linking Strategies

Use cross channel fluidity to your advantage; support promotions by linking users back to your website.

Platform Responsiveness

Don’t be one-and-done. Repel the boring and bring in fluid content that adapts to each platform.

976 million users

430 million users

2,934 million users

2,515 million users

700 million users

Creative, Relevant, Nimble; Unlock Social Power

We’re influencers in our own right; your brand can be built from the ground up using platforms of growth and experts in social media strategy. Using an omnichannel approach, we captivate the right audience and create converting content to engage users and let your business thrive.

But we’re different. We’re the ones that will take your content and use a fluid response to the way it needs to be structured for optimal results on the platform. We won’t just share a picture from LinkedIn to Instagram with black boarders because its the wrong size. We know the Instagram algorithm prioritizes Reels, so we’ll make sure you have the right reel to get real results.

We Listen

Using search and audience listening tools such as HubSpot, HootSuite, Semrush, and the Sprout Social Index, we find what your audience is talking about. This way, you know your content will be relevant to their scroll.

We Plan

We develop detailed content calendars on several platforms including TweetDeck, Meta Business Manager, HubSpot, Semrush, and more to ensure your followers never feel neglected from the amazing content you share. We’ll also help you set realistic immediate and long-term goals.

We Create

With in-house design teams, we’re there at any stage from on-set to in the studio. Not only do we create customer avatars for you, but we’ll also optimize your bio, generate graphics, edit images, and record voice overs so your content stands out from the social crowd.

We Execute

Uploading in accordance to platform best practices and your content calendar is specific work. Did you know the most effective upload time on LinkedIn is Tuesday at 2pm? We’ll also cross-promote on platforms and A/B test to see what works best!

We Communicate

You’re not done when you hit “Share”. Building a positive brand identity that increases value, authority, trust, engagement, followers, and conversions means being part of the conversation you started by responding to your audience.

We Report

At TRU, we track the KPIs of your social media marketing platforms, campaigns, and individual posts to make sure they’re doing what they’re supposed to do. We’ll run weekly, monthly, or quarterly reports to keep you in the loop.

Person photographing food with a smartphone

To start your social media marketing journey and engage with your audience in a way that makes them feel connected with instead of sold to, contact us today.

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Let TRU Share Your Story, Connect With the World

Oshawa Power

With a continuous month-on-month climb of 20% in followers, we have been successfully building Oshawa Power’s social media presence on Facebook and Twitter since 2010.

Hiputee

From 0 to 600 in one month and growing. We started in 2020, and with effective use of content marketing, influencer marketing, and affiliate marketing, we’ve reached brand awareness.

Make “sharable” your newest business identity with us. We can take your brand and help it reach its objects through a refined omnichannel strategy.

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