Strategies To Find The Perfect Brand Persona

A brand persona is the exact personification of your business; it is the story you wish to narrate to your customers to make them hit the purchase button. Building a brand requires the strength to influence new thoughts and visions in customers' minds. Your brand's selling point lies in the exact message you wish to impart from it.

What can the word "brand" signify apart from a mere logo? Brands are not just mere logos; in the age of social media, a person can also be a brand. The best example to support the above statement is the Kardashian family, who created their brand value through their decade-long reality show. They have used their name to launch media, cosmetic lines, perfumes, clothing, spinoff shows and more.

What Exactly Is Brand Persona?

Your brand persona is the heartbeat of your brand. It resonates with your brand's ideologies and purpose. Just as one establishes a connection with a human, a brand crafts a connection with potential buyers through its distinctive message, quirks and unique selling point (USP) to attract a vast clientele.

In short, a brand persona humanizes a brand and allows your users to form a genuine connection with the brand. Brand persona companies are not just limited to marketing the set of values that your brand provides; they work for the overall growth of brands across a broader spectrum like your website design, the colours you choose, visual style, and many other intangible and tangible elements that shape your brand website.

What comes to your mind when you think about today's leading brand in the consumer market? Apple Inc. Yes, Apple has a trendsetting brand persona marketing strategy that goes with an innovative, sleek, and minimalist design. Yet, its main focus is to resonate with millions of customers worldwide without language barriers.

What’s Trending: