To bypass the guessing stage, you need a brand persona that will help you clearly roadmap target audiences to create clear and effective marketing campaigns.

Brand Persona Services | TRU

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Brand Persona <span>Development</span>

To bypass the guessing stage, you need a brand persona that will
help you clearly roadmap target audiences to create clear and effective marketing campaigns.

Personify Your Brand for Authentic Conversations

To discover your brand’s persona and effectively communicate with your target audience in a way that truly resonates with them, talk to us today.

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Make Your Brand Unforgettable

<p>Where other companies simply study an archetype and build 1-3 ideal customer profiles, we do it differently. We research the brand archetypes and attribute as many or as few into your brand’s persona as necessary. Then, we hold stakeholder interviews and focus groups to make sure the brand persona truly resonates with who you’re targeting. Finally, we develop detailed brand books for you to ensure you’re consistently on brand and consistently relatable to your market.</p>

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Here at TRU, we’re both the “Hero” and the “Girl/Guy Next Door” (A.K.A the “Everyman”), so we’re down to earth, realistic, and there for you for whatever you need. Whether that’s brand persona development or learning how to use your brand persona as an integrated marketing tool for your audiences to relate to.

Brand Personas are the Psychology of Business

Find out how to improve the way you communicate with your target audience using a brand persona; efficiently meet business goals and drive positive perceptions.

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Brands Who Shaped Their Identities  With Distinctive Personas

Are you a Lover or a Hero? A Magician or a Sage? Could you even be the Caregiver? Talk to our dedicated staff and create a new brand persona that speaks for itself.

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Brand Persona Development