The Impact of Colour Psychology on UX Design
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The Impact of Colour Psychology on UX Design

10 mins read

Colours talk and have meanings just like words; every colour you use in your user interface can significantly impact the visual experience of your visitors. Colour Psychology has the power to evoke user emotions for improved sales and conversions.

Colour Psychology in UX is part science and part art. Art is incomplete without colours; colours are visible elements and emotions human eyes feel. Colour harmony in UI can heavily influence your users in buying your products or utilizing your services.

Tru is a boutique consulting firm that specializes in website design and development. With a global presence, our designers are based in multiple countries like Indonesia, the United Kingdom, Canada and more.