Unlocking the Potential of Headless eCommerce

Headless commerce is the new source of customized e-commerce experiences tailored to meet specific business requirements across all touchpoints.

The modern world is smarter than you could ever imagine, with new and astonishing ways to improve online experiences every year. This year's buzzword, "headless ecommerce," has taken the user experience to the next level. This blog can help you understand the most interesting facts on headless ecommerce.

In simple words, headless commerce means alienating the front layer of a system with the backend business logic. This term is mostly talked about in the context of a decoupled e-commerce software architecture. Adding speed and higher flexibility margins, headless ecommerce comprises CMS, e-commerce platforms, and other third-party solutions like payment integrations, analytics, and search engine solutions that are involved and connected with an API-first logic.

If you are looking for ways to replace your traditional ecommerce services with headless ecommerce —and you most definitely should be—here are a few things to consider,

*Are you an e-commerce business holder looking for a pathway to switch to headless ecommerce for your potential customers? Tru can help create a powerful Headless eCommerce platform for you.

Tru believes in researching the market to help lay out certain points and provide facts about current market trends. Here are some of them:

• Headless eCommerce platforms have started trending lately, with platforms like TeleportHQ helping businesses make user-friendly websites.

• About 60% of B2C brands are considering switching to headless commerce in 2023-2024.

• The retail sector is to dominate the headless ecommerce sector with a market share of 33% by the end of 2026.

• Headless ecommerce solutions are expected to save around $1.4B annually in their IT expenditures.

• The majority of the headless ecommerce share is in the hands of companies from Europe and North America, holding $32.1B.

• The headless commerce industry is predicted to grow at a CAGR of 20.5% by the year 2027. The industry is expected to reach the mark of $32.1B.

• Nearly 90% of B2B people consider headless commerce solutions the key to unforgettable user experiences.

Traditional e-commerce platforms have provided pre-designed templates and a completely robust functionality with a fixed structure. A pre-determined back-end structure has been convenient in finding the best templates for online stores. But, this is also an open invitation to brand limitations and low customization options, making it hard to make room for customization and adapt to changing market demands.

Meanwhile, headless ecommerce offers flexibility to organizations and helps them stay agile and innovative while delivering a seamless customer experience to the users. It has freed developers from relying on a single technological source and creating breathtaking experiences like voice-activated shopping experiences.

Front-end

The best way to differentiate between traditional and headless ecommerce structures is by the front-end processes, as traditional e-commerce limits you to the back end, while the headless one frees you by decoupling the architecture for greater flexibility on the front end.

Even though traditional commerce provides a unified back-end system and a pre-built system, it has limited scope for front-end innovations. With Headless ecommerce, you have to create a back-end system from scratch. Headless commerce can cause a drop in customer satisfaction and conversion rates.

Flexibility in Personalization

Being in a decoupled structure, Headless Commerce has created an unparalleled set of functionalities for users when compared to Traditional Commerce. Headless Commerce aces the flexibility game and creates mind-blowing user experiences, while with traditional commerce, the UX is constrained by multiple limitations created by integrated platforms.

The experience created by this format is restricted to a single platform. Headless Commerce creates optimized front-end experiences by taking the online stores to multiple customer segments and experimenting with new features added to the system.

Third-Party Integration

When it comes to the parameter of third-party integrations, headless commerce is unbeatable. As with traditional commerce platforms, integrating with external services has multiple limitations. Marketing tools, Customer Resource Management systems and other analytics tools have multiple limitations in the conventional commerce system.

Headless ecommerce can integrate numerous applications through APIs, allowing businesses to benefit from cutting-edge technological solutions.

Flexibility

Headless e-commerce platforms provide rapid experimentation with guaranteed scope for flexibility and agility. Headless e-commerce provides opportunities that foster flexibility, allowing the front end and back end to work at their very own pace. This gives room for innovation. Businesses can leverage a headless e-commerce platform to meet customer demands without disturbing the entire IT infrastructure.

Omnichannel experiences

Customers expect next-level omnichannel experiences while navigating their shopping journeys with an ideal headless e-commerce platform development solution by a leading platform development company.

Headless eCommerce solutions enable companies to leverage a personalized and unified experience at all points of contact after centralizing customer information and creating personalized UX/UI designs. Along with that, you can also generate product recommendations for customers to add unique behaviours and preferences. This can help businesses to leverage high revenues and customer retention rates.

Performance

Even though Google's algorithm is a secret, the fact that the website's performance is a key factor in SEO rankings is not questionable. With a headless e-commerce platform, the e-commerce website you build will have a faster loading speed, providing a memorable user experience to your customers. Headless e-commerce platforms are built from the ground, and they prioritize websites that are faster and more efficient enough to engage users for a longer time.

While traditional commerce solutions are sluggish and slow, the users might drive away from the brand completely. Not only is it bad for SEO purposes, but it is also bad for the overall customer experience.

Customization

With the help of headless e-commerce solutions, businesses can easily choose the tech stack for a tailored brand experience for their customers. This can help them create completely unique experiences for their brand and differentiate them from their competitors. With flexibility in the design and the freedom to design the website as per their specific needs, headless e-commerce solutions can help scale businesses to the next level of success. Not just customization, headless e-commerce solutions also enable enterprises to simplify the management of their website with the use of different APIs and microservices that help share data across multiple channels.

2024 is going to be a golden year for the e-commerce industry with the rise of headless e-commerce platforms like Shopify, Magento, BigCommerce and many more.

Shopify

One of the biggest headless ecommerce platforms, Shopify is a stable platform with a giant app store. Shopify Plus offers headless commerce solutions with complete creative control across various touchpoints. Shopify integrates with multiple systems and applications like Slack, Google Sheets and more. Known for its high customization scope, Shopify Plus has numerous themes, checkouts, payment integrations and discounts. Shopify has different community forums and live chat features for the mass participation of visitors. These engaging features make this headless ecommerce platform a customer magnet.  

Magento

Magento is now known as Adobe Commerce and is a well-known customizable headless ecommerce platform in 2024. Magento is heavily used by platform developers to create customized service apps to fuse physical shops with digital ones.

Loaded with multiple features allowing an omnichannel experience for the users, Magento also allows its users to create support tickets for clearing multiple issues.

Big Commerce

Another famous headless ecommerce platform, BigCommerce, offers commendable headless commerce services, offering faster and more efficient buying experiences to its end customers. This is an enterprise-level headless ecommerce platform that can provide business-worthy data through APIs for WordPress, Mailchimp, Amazon and much more.

BigCommerce is an affordable choice for entrepreneurs, with one month of free subscriptions and the next month's plans starting from just $29.95. This platform has a 24/7 live chat feature, trendy articles, and a community forum which keeps their visitors heavily engaged.

At Tru, we believe in drifting e-commerce businesses to the next level of success and providing cost-effective solutions to help them dominate the e-commerce market. With our trained developers, we create an entire roadmap for our clients right from the start to the end of their digital journeys.

Robust and reliable infrastructure

Our headless e-commerce solution provider agency functions on a reliable network with the next-level infrastructure, allowing our employees to collaborate in a positive workspace and create next-gen products.

Seasoned Team of Developers

Ethnicity is deeply rooted in our agency, with a diverse team of developers from around the globe. Our developers possess the right certifications, like Contentful ones and knowledge, and have created over 100 products that have successfully made a positive impact on the markets.

Advanced Analytics and tools

Tru has the right tech stack for creating IT products and services for futuristic businesses. Our analytics services have all the tools loaded with robust dashboards to monitor the entire product lifecycle and inform clients on a periodic basis.