Top Healthcare Marketing Trends to Watch for in 2024

Good health doesn't come from medicines, workouts, or supplements alone. It results from the healthy choices we make for ourselves.

Digital health technologies are changing how we connect with each other. The healthcare industry is no exception to this change. And new trends are shaping how healthcare providers engage with their patients.

"Digital health is likely to have a strong Hype Cycle because healthcare is such a difficult market in which to make change happen on a large scale. Regulation, patent protection, and regional concentration of suppliers resist change. Most patients don’t know how to act as consumers, and many don’t want to do so."

-Todd Hixon, Network VP, Behavioral
Health, WMCHealth

Healthcare businesses promote their services through ads, websites, and social media. This enables them to reach out to individuals who need their help. It also ensures that staff tell patients about the services available to them.

Healthcare marketing is how providers tell people about their services.

Some benefits of healthcare marketing include:

• Attracting new patients to their healthcare practice

• Building awareness about the healthcare provider's expertise and offerings

Strengthening the healthcare provider's brand reputation

1. Personalized Patient Experiences

Today's healthcare landscape is all about personalized care. Patients crave it, like they do in other industries. This tailored approach boosts patient satisfaction. It also strengthens the bond between providers and patients.

Imagine a healthcare system. In it, patients get care tailored to their needs, preferences, and values. This personal approach boosts patient satisfaction. It also builds trust and open communication. As a result, active patients are more likely to have better health results. They also stick to treatment plans.

Why is personalization important in healthcare marketing?

• Personalization meets patient needs, leading to higher satisfaction rates.

• It builds trust and fosters open communication.

• This leads to better health and improved treatment adherence.

• Personalized care helps providers develop strong relationships with patients.

• Personalization encourages loyalty and boosts their market reputation.

2. Leveraging Artificial Intelligence (AI) in Healthcare Marketing

AI is revolutionizing healthcare. It offers rapid, remote solutions aiding in diagnosing, treating, and preventing diseases.

AI-powered tools can analyze lots of data, giving healthcare marketers valuable insights. Marketers use the insights to create targeted campaigns.

How can healthcare marketing use AI?

• Healthcare marketers can use AI to offer personalized tips.

• They can deploy chatbots and use predictive analytics.

• AI can improve marketing, drive ongoing improvement, and help with real-time patient interactions.

• AI helps providers understand patient needs, simplifies processes, and improves care.

3. Telehealth Expansion and Marketing Strategies

The COVID-19 pandemic has sped up telehealth's growth. Which in turn made remote healthcare access a key part of modern healthcare.

Good telehealth marketing is vital, promoting telehealth adoption and improving patient outcomes. Patients can get quality healthcare at home. This reduces the risk of infection and adds convenience.

Why are telehealth marketing strategies important?

• Telehealth marketing strategies promote healthcare access, offer convenient care, and cut infection risks.

• They focus on smart designs. They create educational content. They run targeted campaigns. Their goal is to increase telehealth use and improve patient outcomes.

4. Enhancing Digital Patient Engagement

Digital tools can engage patients beyond the clinic. They value user experience and accessibility. This helps healthcare providers create a smooth experience for patients.

Imagine a new-age healthcare system. In it, patients can access their medical records. They can also talk to providers and track their progress with phone apps. They can also use social media and virtual communities. From seashores to barren lands, this system has no barriers. Sounds interesting, right?

When and where to use digital patient engagement strategies?

• Digital patient engagement strategies are useful during treatment. They are also useful after discharge and for preventive care.

• Use mobile apps. Use social media and virtual communities. They will create a connected healthcare ecosystem.

5. Potential of Augmented Reality (AR) in Healthcare Marketing

Augmented reality adds a digital dimension to the real world. It creates an immersive experience for patients. AR can simplify complex health topics, making them easier for patients to understand. Product demonstrations. AR games can teach health. Virtual try-ons for medical aids can revolutionize healthcare marketing.

Why use AR in healthcare marketing?

• AR engages and educates patients, making complex health topics more accessible and engaging.

• Healthcare marketers can make new, interactive experiences using AR. This can drive patient engagement and improve health outcomes.

• AR can improve marketing for healthcare organizations and educate on complex health topics.

1. TELUS Health MyCare

The TELUS Health MyCare Platform is a complete digital health solution. This platform lets users access and manage their health records. They can also get medication reminders. They can also talk to healthcare pros through virtual visits.

It is not an app; it is a hub. It empowers people to take an active role in their healthcare.

2. Dialogue Virtual Care Platform

Dialogue is a virtual care platform based in Montreal. Its design provides Canadians with convenient access to medical and wellness services.

Through this system, users can connect with licensed healthcare pros. They can get personalized virtual consultations, mental health support, and wellness resources. This will ensure timely and accessible healthcare nationwide.

3. Pillitri Medication Management Platform

Pillitri is a Canadian-made medication management platform. It simplifies tracking and sticking to prescribed medication plans.

This platform offers pill reminders and refill alerts. It also lets you share medication info with healthcare providers. Pillitri aims to improve the health of Canadians. It will do this by promoting better medication adherence.

Tru is a leading healthcare marketing strategy provider in Canada. We provide innovative digital marketing strategies. Our social media marketing services help market your healthcare business. They target audiences of all ages.

Introducing Sobeys' HealthHub Microsite by Tru

Sobeys launched 360Health Pharmacy and Wellness. It is a digital pharmacy platform, in partnership with Tru. This platform improves medication access and customer experience. Tru created a user-friendly microsite. We consolidated all pharmacy services onto a single digital platform. The site has streamlined navigation and a tailored content strategy.

<p>The solution increased website traffic. It also reduced bounce rates and improved customer satisfaction. This showed Tru's expertise in delivering impactful digital solutions. </p>